Articles about:
Web analytics
Three Ways to Measure: Tear down the wild mouse.
Is your organization a wild mouse? Here are three ways to stop running around and being insane.
Organizational Readiness in Social Media: 4 Core Tasks
What four things result in 80% of an organization's success in social media?
Posted in Decision Also tagged Business, Jeremiah Owyang, Marketing, Measurement, Social media 2 Comments
Observing Satisfaction on Twitter
Image by gahlord via Flickr
For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also removed [...]
Gahlord Dewald teaching an Interactive Web Design Course through Burlington Public Schools Continuing Education
Image by curiouslee via Flickr
Thoughtfaucet President/Janitor, Gahlord Dewald, will be teaching an introductory web design course for Burlington Public Schools this spring. The class is 10 sessions, from 6pm to 9pm on Thursdays starting February 4, 2010. The class meets at Burlington High School and is open to all ages.
This class will be helpful for:
Company [...]
Posted in News Also tagged #btv, Burlington Vermont, Search engine optimization, teaching, web design Leave a comment
Scaling social media in ten steps.
Image by Getty Images via Daylife
In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post.
One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on Twitter and [...]
Posted in Decision Also tagged Business, CoTweet, Facebook, process, Social media, Social network, Twitter Leave a comment
A small case for qualitative analytics.
Image via Wikipedia
A lot of the work I do is focused on web analytics. When making things for online consumption, one of the few ways to know whether anything is working as intended is via web analytics. It’s our only way to observe how humans are really interacting with the things we make.
And while Google [...]
Talking about web analytics at Blogworld
Image by gahlord via Flickr
[This post is a preview of my October 15, 4pm Blogworld presentation on web analytics. For further detail click the speaker badge or the link in the next paragraph.]
In a couple days I’m going to have a little over one hour to talk to Blogworld attendees about web analytics. In previous [...]
Improving Social Media via Web Analytics: You can develop a clear approach for aligning your social media plan with your business goals.
You can develop a clear approach for aligning your social media plan with your business goals.
Improving Social Media via Web Analytics: Start where it makes the most sense
We can work on solving business problems in the customer lifecycle wherever we choose to
The difference between social media and collaboration