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Adding the Facebook “Like” button to your Wordpress site.
How do I install the Facebook Like button on Wordpress?
Posted in How To Also tagged Facebook, microformats, Open Graph, RDFa, Social media, Wordpress 4 Comments
Using Social Media to Create Face-to-Face Opportunities
Image by gahlord via Flickr
Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing.
You can either go deep with it or fairly shallow [...]
Posted in How To Also tagged Add new tag, Jeremiah Owyang, Marketing, Social media, Social Media Breakfast, Twitter Leave a comment
Scaling social media in ten steps.
Image by Getty Images via Daylife
In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post.
One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on Twitter and [...]
Posted in Decision Also tagged Business, CoTweet, Facebook, process, Social media, Twitter, Web analytics Leave a comment
Improving Social Media via Web Analytics: Observations on Satisfaction
Observing Satisfaction in social media can be tricky but rewarding.
Improving Social Media via Web Analytics: Putting Conversion data in context
Putting Conversion data in context can provide a lot of insight into social media campaign performance.
Improving Social Media via Web Analytics: Less linear, start anywhere
The conversion funnel can be entered (and exited) from anywhere now.
The difference between social media and collaboration