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[Please welcome a new voice to the Thoughtfaucet blog: Apprentice Entrepreneur Brett Chalupa. He is a freshman college student with exceptional initiative. I hope you value his thoughts and observations as much as I do. --Gahlord] Social customer service was the topic of the March #BTVSMB (Burlington, VT Social Media Breakfast) this past Monday. Social [...]
This week I’m running a contest. The winner will get a free ticket to Burlington Social Media Breakfast #4 on February 1. The speakers are Adrian Ho of Minneapolis’ Zeus Jones and Rebecca Thorman from Alice.com, a consumer packaged goods ecommerce site and platform. I think this BTVSMB is going to be great because these [...]
Image by gahlord via Flickr Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing. You can either go deep with it or [...]