Social Media and Government, a mind map of a panel discussion

Burlington College

Burlington College (Photo credit: gahlord)

I just returned from an event hosted by Amanda Levinson titled “#BTVMayor: How Social Media is Redefining Politics” and as can be expected when you get a bunch of smart people in a room and give them a topic in which they are directly involved, many great insights and thoughts were shared.

I made a quick mind map of the discussion. So if you see the broadcast and it looks like I’m checking Twitter through the whole thing, now you know that I wasn’t–I was making this mind map. Read More »

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Thoughtfaucet apprentice perspective

Last year I was very fortunate to work with some excellent “apprenti.” I’m hoping to find one or two again this year. If you think this is something you might be interested in, consider applying to be a Thoughtfaucet apprentice.

Here’s what Liz Muroski, apprentice in event planning and public relations had to say about her time as a Thoughtfaucet apprentice: Read More »

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Social Layer

Social Layer
The actions, interests and preferences of those who are socially linked to the person doing the searching that may influence the results of a search engine.

Posted in Search Engine Optimization (SEO) | 1 Comment

Ten secret killer apps to download now that are guaranteed to make your sources go viral

SAN FRANCISCO, CA - AUGUST 30:  People watch a...

Ten best secret mobile killer what?

You know, you don’t have to read articles like this. They aren’t about you or your device or what you should really be doing right now.

Moreover, they won’t guarantee your content will go viral either. Also, so what if your content “goes viral?” Lots of people will see it and maybe that’s good. Or maybe it isn’t good.

Or maybe it doesn’t even matter. Think of the last cool “viral” thing you did or saw? Did it influence you to do something? Did it influence anyone you know to do something? And “do something” I mean more than “share” it or “like” it. I mean, “did it have a meaningful impact on your life?”

Stop reading articles like this. Instead, read things that are helpful for you. Or better yet, stop reading stuff like this and instead go out and meet with people or talk with people. That way you’ll have a better foundation for making content that is good. Content that helps your business and helps your readers.

And it won’t matter whether it goes viral or not.

I encourage you to read Matthew’s post “On Reading.”

@ @ 'Ten secret killer apps to download now that are guaranteed to make your sources go viral'
@Corcoran_Group
Matthew Shadbolt

 

 

 

 

Posted in Orientation (Putting data in context) | 1 Comment

Personal Location

Personal Location
The location of one individual using a locative media system.
Personal location can be gathered, mapped and given meaning by various parts of a locative media system.
The increasing capabilities for gathering personal location are vigorously discussed in mobile technology and privacy fields
Personal location can be used to compare with geofences and proximity to filter data in a locative media system.

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Three views of a secret: Strategy

Jaco Pastorius (album)

Image via Wikipedia

Strategy is one of those words that gets abused. People use it all the time when they mean something else, usually a plan or tactic. This edition of “three views of a secret” presents some different takes on what strategy is or isn’t.

Read More »

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Three views of a secret: Social

Word of Mouth (Jaco Pastorius album)

As the shine of social media dulls ever so slightly and we begin to examine it just a little more closely, there are ways of considering and using the tools that go deeper than “10 tips for Facebook” or “Best practices of Twitter.”

There are strategic considerations, sociological considerations, marketing considerations. Here are three articles that examine aspects and approaches to social media that I think you’ll find relevant, thoughtful and useful. Read More »

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Everything that can be measured, will be.

Pomegranate Fruits.

Everything that can be measured, will be.

I was introduced to the concept that “everything that can be digital, will be” inĀ  Nicholas Negroponte‘s 1995 book Being Digital.

While a read of that book today will be humorous for the pantheon of companies that self-immolated in the big dot com blowout of the early naughts, the concepts introduced have pretty much all held.

Lately, I’ve been mulling over a corollary to “everything that can be digital, will be” that is making itself apparent: Everything that can be measured, will be. As human interactions become increasingly digital, there are–by default–data points being generated on all of our interactions.

Social technologies are accelerating the availability of data and the kinds of data available to measure.

Read More »

Posted in Orientation (Putting data in context) | Tagged , , | 1 Comment

Print vs digital is the wrong question

Old Hay Wagon

Image by Marion Doss via Flickr

I was recently asked for some simple practical tips that business owners could take to “strike an effective balance between print and digital.” I think that’s the wrong question.

The real issue is how will organizations thrive in a changing environment. Here’s is how I responded: Read More »

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Burlington VT Web Analytics Wednesday: SEO Edition

Jonathan Page at the 2006 Cyclocross National ...

Image via Wikipedia

Aba and Jonathan from Dealer are going to be presenting at this month’s Web Analytics Wednesday. The topic is: “Up and to [the Right SEO Tactics]”

  • 6:30 hangout begins
  • 7:00 Aba and Jonathan present
  • Followed by more geeking out

Hosted here at Thoughtfaucet located in the Howard Space Center at 4 Howard Street Studio i3 Burlington VT. See you there!

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  • Interests: Digital stuff
  • Location: Near Burlington Vermont
  • Frequency: Sporadic
  • Volume: 2 or 3 emails leading up to an event.

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