Observation

This is where it all starts: You observe something happening. Maybe it’s something in your market. Maybe it’s something in your audience. But whatever it is get’s you to thinking “hey things could be a little better if…” These articles are about improving observation and gathering data so we can make things people like.

Social media without conversation

By Gahlord Dewald | Published: 02:9:10
I recently had the opportunity to see Adrian Ho of Zeus Jones speak. His firm does exceptional things in marketing that are non-traditional and approach social marketing in a way that is seemingly at odds with many of the “Best practices” floating around. Here’s the video and below that is the slide deck.
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Facebook changing business pages

By Gahlord Dewald | Published: 02:1:10
Just a quick heads up that Facebook is changing some things about business pages. Here’s a slide deck to help you adjust: Fb Pages Transition Jan2010 View more presentations from Alisa Leonard-Hansen.
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Two Yoast google-analytics-plugin hacks for Wordpress

By Gahlord Dewald | Published: 12:14:09
Image by Getty Images via Daylife I love Wordpress. And I love Yoast’s Google Analytics plugin for Wordpress. It makes installation of GA so much swifter. And I really hate hacking plugins because that means I have to be careful when I upgrade them. But there are two things that really stick in my craw: The RSS [...]
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A small case for qualitative analytics.

By Gahlord Dewald | Published: 12:13:09
Image via Wikipedia A lot of the work I do is focused on web analytics. When making things for online consumption, one of the few ways to know whether anything is working as intended is via web analytics. It’s our only way to observe how humans are really interacting with the things we make. And while Google [...]
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Twitter as Oral History Project: 1YR old retweets

By Gahlord Dewald | Published: 10:30:09
Image via Wikipedia [Warning: navel-gazing ahead] One of the salient features of Twitter is its ephemeral nature. We post our short snippets of life or thought and then on we go. Our post gets buried and eventually forgotten in the piles of others’ thoughts and life-snippets.
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Web tool reviews

By Gahlord Dewald | Published: 10:21:09
As some of you know, I write a weekly column over at Inman News. I tend to write about either my take on a web marketing concept (with a heavy dose of web analytics) or review some piece of technology (with a heavy dose of web analytics). The column comes out on Tuesday mornings for [...]
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Observing use of augmented reality with The Sinjensen5000

By Gahlord Dewald | Published: 09:14:09
I’ve been working a bit on augmented reality (AR) projects lately and one of the things that commonly comes up is: yeah it’s fun but so what? I know what I think of augmented reality and what all the other tech-geek-blog-twits think of it. But what about “normal” people? How do they use it and [...]
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Sneak previews and beta stuff

By Gahlord Dewald | Published: 08:24:09
Image via CrunchBase I write a weekly column on marketing, technology and analytics in highly competitive lead generation business of real estate for Inman News. One of the fun things about doing the column is looking at new tools and technology. Even more fun is determining how these tools might be used to generate revenue either directly [...]
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