Observation
This is where it all starts: You observe something happening. Maybe it’s something in your market. Maybe it’s something in your audience. But whatever it is get’s you to thinking “hey things could be a little better if…” These articles are about improving observation and gathering data so we can make things people like.
Follow Friday: Dale Chumbley
Want to see someone integrating social media marketing into the flow of their life/work? Follow Dale Chumbley.
Posted in Observation Tagged Dale Chumbley, Follow Friday, Real estate, Social media marketing, Twitter 2 Comments
Follow Friday: Sarah Faye Cohen
Librarians have been solving information-related problems since 300 B.C. Perhaps it's time to follow one.
Posted in Observation Tagged Follow Friday, Librarian, Libraries, Library and Information Science, Sarah Faye Cohen, Social media Leave a comment
Observing Satisfaction on Twitter
Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also [...]
Posted in Observation Tagged OODA loop, RAC(S), Social media, Twitter, Web analytics Leave a comment
Follow Friday: Karthik S
Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here's someone you should follow.
Posted in Observation Tagged Facebook, Follow Friday, India, Karthik S, LinkedIn, Social media, Twitter 3 Comments
Social media without conversation
I recently had the opportunity to see Adrian Ho of Zeus Jones speak. His firm does exceptional things in marketing that are non-traditional and approach social marketing in a way that is seemingly at odds with many of the “Best practices” floating around. Here’s the video and below that is the slide deck.
Posted in Observation Tagged #btv, Burlington Vermont, Mitch Lieberman, Rich Nadworny, Social media, Zeus Jones Leave a comment
Facebook changing business pages
Just a quick heads up that Facebook is changing some things about business pages. Here’s a slide deck to help you adjust: Fb Pages Transition Jan2010 View more presentations from Alisa Leonard-Hansen.
Two Yoast google-analytics-plugin hacks for WordPress
Image by Getty Images via Daylife I love WordPress. And I love Yoast’s Google Analytics plugin for WordPress. It makes installation of GA so much swifter. And I really hate hacking plugins because that means I have to be careful when I upgrade them. But there are two things that really stick in my craw: [...]
A small case for qualitative analytics.
Image via Wikipedia A lot of the work I do is focused on web analytics. When making things for online consumption, one of the few ways to know whether anything is working as intended is via web analytics. It’s our only way to observe how humans are really interacting with the things we make. And [...]
Posted in Observation Tagged #measure, 4q, iperceptions, qualitative, site surveys, Web analytics 4 Comments
Twitter as Oral History Project: 1YR old retweets
Image via Wikipedia [Warning: navel-gazing ahead] One of the salient features of Twitter is its ephemeral nature. We post our short snippets of life or thought and then on we go. Our post gets buried and eventually forgotten in the piles of others’ thoughts and life-snippets.
Follow Friday: Eric Bryn