A journalist with a global perspective covering a variety of topics; a cure for an overly specialized culture.
Observation
This is where it all starts: You observe something happening. Maybe it’s something in your market. Maybe it’s something in your audience. But whatever it is get’s you to thinking “hey things could be a little better if…” These articles are about improving observation and gathering data so we can make things people like.
Chittenden County Vermont, a new audience snapshot
Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.
Seeking feedback: Crowdsourced research on Google Algorithm change and real estate
Update: Google’s algorithm has spread to all the proxies I have access to. So the research will change accordingly. A shortened version of what I discovered before the changes when examining four different markets in the US can be found in my Inman Column on the new algorithm. Free on March 1st, 2011 and paid [...]
Three questions about your website — Google’s “Farmer” algorithm update, with real estate as an example
Will Google’s “Farmer” Algorithm update hurt the real estate agent and broker website rankings?
Posted in Observation Tagged Content farm, Demand Media, Duplicate content, google, Matt Cutts, real estate, SEO 8 Comments
Live Webinar Thursday Jan 27th re: Google removing real estate from the map.
Image by Getty Images via @daylife The “Google removing Real Estate from the Map” has already happened. The audio and a written transcript is posted at Google Maps and Real Estate. Today Google announced that they’ll be pulling real estate off of the Google Map. A number of things all sort of start to coincide [...]
Posted in Observation Tagged Dustin Luther, google, mapping, Mike Simonsen, real estate, Rich Bailey, webinar 4 Comments
Follow Friday: Eric Bryn
Finding and summarizing heavy academic and scholarly writings.
Follow Friday: Dale Chumbley
Want to see someone integrating social media marketing into the flow of their life/work? Follow Dale Chumbley.
Posted in Observation Tagged Dale Chumbley, Follow Friday, real estate, Social media marketing, Twitter 2 Comments
Follow Friday: Sarah Faye Cohen
Librarians have been solving information-related problems since 300 B.C. Perhaps it’s time to follow one.
Posted in Observation Tagged Follow Friday, Librarian, Libraries, Library and Information Science, Sarah Faye Cohen, Social media Leave a comment
Observing Satisfaction on Twitter
Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also [...]
Posted in Observation Tagged OODA loop, RAC(S), Social media, Twitter, Web analytics Leave a comment
Follow Friday: Karthik Srinivasan
Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here’s someone you should follow.
Posted in Observation Tagged Facebook, Follow Friday, India, Karthik S, LinkedIn, Social media, Twitter 3 Comments