Observation

This is where it all starts: You observe something happening. Maybe it’s something in your market. Maybe it’s something in your audience. But whatever it is get’s you to thinking “hey things could be a little better if…” These articles are about improving observation and gathering data so we can make things people like.

Follow Friday: Eric Bryn

Image by catbagan via Flickr It’s a real challenge to find clear distinctions between observations and commentary in online media. The web is littered with blog posts that are opinions, repackaged opinions, and responses to repackaged opinions. Now don’t get me wrong, I love good analysis and commentary. But it’s always good to get the [...]
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Follow Friday: Dale Chumbley

Want to see someone integrating social media marketing into the flow of their life/work? Follow Dale Chumbley.
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Follow Friday: Sarah Faye Cohen

Librarians have been solving information-related problems since 300 B.C. Perhaps it's time to follow one.
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Observing Satisfaction on Twitter

Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also [...]
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Follow Friday: Karthik S

Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here's someone you should follow.
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Social media without conversation

I recently had the opportunity to see Adrian Ho of Zeus Jones speak. His firm does exceptional things in marketing that are non-traditional and approach social marketing in a way that is seemingly at odds with many of the “Best practices” floating around. Here’s the video and below that is the slide deck.
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Facebook changing business pages

Just a quick heads up that Facebook is changing some things about business pages. Here’s a slide deck to help you adjust: Fb Pages Transition Jan2010 View more presentations from Alisa Leonard-Hansen.
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Two Yoast google-analytics-plugin hacks for WordPress

Image by Getty Images via Daylife I love WordPress. And I love Yoast’s Google Analytics plugin for WordPress. It makes installation of GA so much swifter. And I really hate hacking plugins because that means I have to be careful when I upgrade them. But there are two things that really stick in my craw: [...]
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A small case for qualitative analytics.

Image via Wikipedia A lot of the work I do is focused on web analytics. When making things for online consumption, one of the few ways to know whether anything is working as intended is via web analytics. It’s our only way to observe how humans are really interacting with the things we make. And [...]
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Twitter as Oral History Project: 1YR old retweets

Image via Wikipedia [Warning: navel-gazing ahead] One of the salient features of Twitter is its ephemeral nature. We post our short snippets of life or thought and then on we go. Our post gets buried and eventually forgotten in the piles of others’ thoughts and life-snippets.
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