Tag Archives: Social media

Three views of a secret: social marketing “rock stars.”

This edition of three views is about “rock stars.” Which is different from actual rock stars. There are inherently desirable and not-so-desirable aspects of rockstarness. The “Three Views” series gets its name from the title of a piece of music by a guy whose entanglement with the not-so-desirable aspects of rockstarness is tied to his […]

Three views of a secret: Moment marketing

Content, how it is made and how it is delivered, is changing. I suspect that we are, right now, just past the peak of  “content marketing” or “inbound marketing.” While it’s true that the making of content by marketers and humans is unlikely to abate, the way we find it will change. It has to […]

Introducing the flowgraph

As I’ve been messing around with a pile of event data for Twitter I’ve been mulling over aspects of visualizing the data in a way that helps to unlock the meaning and insights contained in that data. Along the way I’ve come up with a new way of visualizing data and I’d love your thoughts […]

The six things people do when they see your sponsored Facebook post on their mobile device.

A quick illustration of how misaligned or non-existent strategies yield new and interesting results.

Three Shibboleths of Social Media

When you read all of the free advice about social media out there you’ll hear a few common phrases: “You have to” “No one likes” “Everyone likes” and so on. Typically these phrases are followed by something that worked anecdotally for the person who is giving you the free advice. Very rarely there’s a thin […]

Three views of a secret: Social

Three articles with thoughtful and challenging approaches to social media.

Everything that can be measured, will be.

The concept “everything that can be digital, will be” brought disruption to business. This corollary will do the same.

How To: Use the Twitter Favorites Button

Simple, easy, quick way to make Twitter a little bit more useful. Explained in detail for the curious minded. Includes strategic considerations.

Social media in the large, international organization

While presenting at Global Strategic Management Institute’s Boston Social Media Strategy Summit I had the chance to see Stefan Heeke from Siemens Corp present on their use of social media. Below you will find my notes in mindmap format and a text outline of the mindmap itself.

Chittenden County Vermont, a new audience snapshot

Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.