Three articles with thoughtful and challenging approaches to social media.
Articles about:
Social media
It’s pretty rare for business objectives to not have anything to do with socialness. I mean, influencing other humans seems to be a pretty big part of human interaction. These articles are about tools and techniques involving online social behavior influencing stuff.
Three views of a secret: Social
Posted in Orientation (Putting data in context) Also tagged Jeff Turner, Matthew Shadbolt Leave a comment
Everything that can be measured, will be.
The concept “everything that can be digital, will be” brought disruption to business. This corollary will do the same.
How To: Use the Twitter Favorites Button
Simple, easy, quick way to make Twitter a little bit more useful. Explained in detail for the curious minded. Includes strategic considerations.
Social media in the large, international organization
While presenting at Global Strategic Management Institute’s Boston Social Media Strategy Summit I had the chance to see Stefan Heeke from Siemens Corp present on their use of social media. Below you will find my notes in mindmap format and a text outline of the mindmap itself.
Chittenden County Vermont, a new audience snapshot
Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.
Posted in Observation Also tagged #btv, Burlington Vermont, Business, Internet Marketing, Marketing, Marketing and Advertising, Measurement, real estate, Web analytics Leave a comment
“Social Web Geek” and “Influential Beyond Vermont”
Gahlord wins a double-whammy at the Burlington Social Media Day awards.
A template for building community on Twitter
One of the things I’ve been thinking about a lot lately is the question “Where do you listen to?” That isn’t a typo. The place you listen to informs the questions you hear. I think the questions I hear make a big difference in what I think about and the problems I learn to solve. [...]
Posted in Examples Also tagged #btv, Bahrain, Burlington Airport, Burlington Vermont, hashtag, Twitter 2 Comments
Social Customer Service: a mindmap of Bill Gerth (Comcast) & Morgan Johnston (JetBlue) presentations to the Burlington VT Social Media Breakfast (#BTVSMB)
[Please welcome a new voice to the Thoughtfaucet blog: Apprentice Entrepreneur Brett Chalupa. He is a freshman college student with exceptional initiative. I hope you value his thoughts and observations as much as I do. --Gahlord] Social customer service was the topic of the March #BTVSMB (Burlington, VT Social Media Breakfast) this past Monday. Social [...]
Posted in Orientation (Putting data in context) Also tagged #btv, Burlington, Business, Marketing, Social Media Breakfast, Vermont 1 Comment
Stop trying to engage your audience.
What do people mean when they say to “engage your audience” via social media?
Posted in Examples Also tagged #btv, amtrack, Dustin Luther, Facebook, hashtag, Jeff Turner, LinkedIn, Social Networking, Twitter, Zack Luby 29 Comments
Social isn’t a strategy.
Can social media save small business?
Posted in Decision Also tagged Derek Overbey, entrepreneurship, Jeff Turner, Matthew Shadbolt, real estate 23 Comments