Tag Archives: David Lee Roth

Three views of a secret: social marketing “rock stars.”

This edition of three views is about “rock stars.” Which is different from actual rock stars. There are inherently desirable and not-so-desirable aspects of rockstarness. The “Three Views” series gets its name from the title of a piece of music by a guy whose entanglement with the not-so-desirable aspects of rockstarness is tied to his […]