Tag Archives: Business

Three views of a secret: social marketing “rock stars.”

This edition of three views is about “rock stars.” Which is different from actual rock stars. There are inherently desirable and not-so-desirable aspects of rockstarness. The “Three Views” series gets its name from the title of a piece of music by a guy whose entanglement with the not-so-desirable aspects of rockstarness is tied to his […]

Everything that can be measured, will be.

The concept “everything that can be digital, will be” brought disruption to business. This corollary will do the same.

Chittenden County Vermont, a new audience snapshot

Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.

The future belongs to the makers.

“Results-driven organization” and “Values-based organization” are familiar phrases. Sometimes they have meaning and sometimes they don’t. This article examines Mojang AB as an example of an organization that skirts the issues of “values” and “results” entirely. Mindmap, video, text outline, essay and something special.

Social Customer Service: a mindmap of Bill Gerth (Comcast) & Morgan Johnston (JetBlue) presentations to the Burlington VT Social Media Breakfast (#BTVSMB)

[Please welcome a new voice to the Thoughtfaucet blog: Apprentice Entrepreneur Brett Chalupa. He is a freshman college student with exceptional initiative. I hope you value his thoughts and observations as much as I do. –Gahlord] Social customer service was the topic of the March #BTVSMB (Burlington, VT Social Media Breakfast) this past Monday. Social […]

Where to start? Importance and viability in digital strategy.

You have a pile of recommendations and “Best Practices” to implement but you can’t start them all at once. How do you get started? The Viability vs Importance chart to the rescue!

Organizational Readiness in Social Media: 4 Core Tasks

What four things result in 80% of an organization’s success in social media?

Scaling social media in ten steps.

Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on […]

Improving Social Media via Web Analytics: Thanks!

The thank you slide for the Getting Started, Getting Better: Improving your social media via web analytics presentation

Improving Social Media via Web Analytics: Putting Satisfaction in context

Putting Satisfaction data in context is a big part of improving social media campaigns.