The concept “everything that can be digital, will be” brought disruption to business. This corollary will do the same.
Articles about:
Business
Everything that can be measured, will be.
Posted in Orientation (Putting data in context) Also tagged Sentiment analysis, Social media 1 Comment
Chittenden County Vermont, a new audience snapshot
Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.
Posted in Observation Also tagged #btv, Burlington Vermont, Internet Marketing, Marketing, Marketing and Advertising, Measurement, real estate, Social media, Web analytics Leave a comment
The future belongs to the makers.
“Results-driven organization” and “Values-based organization” are familiar phrases. Sometimes they have meaning and sometimes they don’t. This article examines Mojang AB as an example of an organization that skirts the issues of “values” and “results” entirely. Mindmap, video, text outline, essay and something special.
Posted in Orientation (Putting data in context) Also tagged branding, games, leadership, markus persson, Mojang, notch 7 Comments
Social Customer Service: a mindmap of Bill Gerth (Comcast) & Morgan Johnston (JetBlue) presentations to the Burlington VT Social Media Breakfast (#BTVSMB)
[Please welcome a new voice to the Thoughtfaucet blog: Apprentice Entrepreneur Brett Chalupa. He is a freshman college student with exceptional initiative. I hope you value his thoughts and observations as much as I do. --Gahlord] Social customer service was the topic of the March #BTVSMB (Burlington, VT Social Media Breakfast) this past Monday. Social [...]
Posted in Orientation (Putting data in context) Also tagged #btv, Burlington, Marketing, Social media, Social Media Breakfast, Vermont 1 Comment
Where to start? Importance and viability in digital strategy.
You have a pile of recommendations and “Best Practices” to implement but you can’t start them all at once. How do you get started? The Viability vs Importance chart to the rescue!
Organizational Readiness in Social Media: 4 Core Tasks
What four things result in 80% of an organization’s success in social media?
Posted in Decision Also tagged Jeremiah Owyang, Marketing, Measurement, Social media, Web analytics 3 Comments
Scaling social media in ten steps.
Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on [...]
Posted in Decision Also tagged CoTweet, Facebook, process, Social media, Social network, Twitter, Web analytics Leave a comment
Improving Social Media via Web Analytics: Thanks!
The thank you slide for the Getting Started, Getting Better: Improving your social media via web analytics presentation
Improving Social Media via Web Analytics: Putting Satisfaction in context
Putting Satisfaction data in context is a big part of improving social media campaigns.
Improving Social Media via Web Analytics: Observations about Conversion
Social media opens up a lot more in-boxes of conversion data.
Posted in Observation Also tagged Customer relationship management, Lead generation, real estate, Social media 1 Comment