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Scaling social media in ten steps.
Image by Getty Images via Daylife
In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post.
One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on Twitter and [...]
Posted in Decision Also tagged CoTweet, Facebook, process, Social media, Social network, Twitter, Web analytics Leave a comment
Improving Social Media via Web Analytics: Thanks!
The thank you slide for the Getting Started, Getting Better: Improving your social media via web analytics presentation
Improving Social Media via Web Analytics: Putting Satisfaction in context
Putting Satisfaction data in context is a big part of improving social media campaigns.
Improving Social Media via Web Analytics: Observations about Conversion
Social media opens up a lot more in-boxes of conversion data.
Posted in Observation Also tagged Customer relationship management, Lead generation, Real estate, Social media 1 Comment
Improving Social Media via Web Analytics: Observations about Reach
We can improve the way we reach people if we can measure it.
Improving Social Media via Web Analytics: Review of boring old theory
Review of key concepts for measuring social media and improving business.
Improving Social Media via Web Analytics: Start where it makes the most sense
We can work on solving business problems in the customer lifecycle wherever we choose to
Improving Social Media via Web Analytics: Less linear, start anywhere
The conversion funnel can be entered (and exited) from anywhere now.
Improving Social Media via Web Analytics: A culture of accountability
Accountability is for decision-making.
Organizational Readiness in Social Media: 4 Core Tasks