Tag Archives: real estate

Clarify what your doing for search. SEO Playbook webinar May 1st, 2013

This year I am doing a quarterly SEO Playbook webinar. I’m doing it quarterly because there are different times of year that different search-related activities tend to make sense. You could, of course, do all of them at once or something. But those who do best at search are constantly working on it, a little […]

The six things people do when they see your sponsored Facebook post on their mobile device.

A quick illustration of how misaligned or non-existent strategies yield new and interesting results.

Three Shibboleths of Social Media

When you read all of the free advice about social media out there you’ll hear a few common phrases: “You have to” “No one likes” “Everyone likes” and so on. Typically these phrases are followed by something that worked anecdotally for the person who is giving you the free advice. Very rarely there’s a thin […]

Pattern Recognition: Last year’s battle

There is a pattern which happens sometimes which we can call “fighting last year’s battle.” It occurs when our sense of identity as individuals or as an organization is built on having a specific opposition but the situation has changed such that our former opposition is no longer our largest existential threat. I’ll give you […]

Chittenden County Vermont, a new audience snapshot

Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.

Convergence is a fairy tale told by people who miss the good old days.

Video and slides from my presentation on Convergence.

In 2008 the US changed the way it thought about a place to live.

Language and events change the way people talk about property online.

Online Video: A tipping point

Last night the topic of #retechchat was using video in real estate. Drew Meyers, who hosts the event, did a great job stirring up the conversation and keeping it rolling. There was an obvious interest in the topic, as there should be. Real estate estate is one of those industries where images and narrative are […]

Online Event: Gahlord Dewald and Justin Cutroni talk web analytics

Gahlord Dewald and Justin Cutroni will be having a conversation about web analytics this Thursday May 5 at 1pm Eastern. Who knows what exactly they’ll cover, but if you want to learn more about your online audience, chances are good you’ll get something useful from listening in on their conversation. This is bound to be […]

Data + app design and making mobile stuff: a conversation

I had the opportunity to take a phone call with Errol Samuelson, president of Realtor.com and talk about their new iPad app. We covered some of my favorite topics: impact of data on design decisions, how people use mobile stuff and so on. Even if you aren’t part of my real estate audience I think […]