One of the things lost in all the chatter about “new media” is the audience. What about the people on the other end of all these social media, mobile branded experiences? Is the audience new? Do they behave any different?
For a presentation to the Burlington Business Association I made a small study by pulling data from twelve different websites and looking only at traffic that originated in Chittenden County Vermont.
I wanted to explore actual web traffic dialed in to the local level. So this isn’t just parsing out some sort of national study or whatever. This is real data on real websites that shows how people from this corner of Vermont are using the web.
If you would like to sponsor a similar study in your county please contact Thoughtfaucet.