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Marketing

Chittenden County Vermont, a new audience snapshot

Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.

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Convergence is a fairy tale told by people who miss the good old days.

Video and slides from my presentation on Convergence.

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Social Customer Service: a mindmap of Bill Gerth (Comcast) & Morgan Johnston (JetBlue) presentations to the Burlington VT Social Media Breakfast (#BTVSMB)

[Please welcome a new voice to the Thoughtfaucet blog: Apprentice Entrepreneur Brett Chalupa. He is a freshman college student with exceptional initiative. I hope you value his thoughts and observations as much as I do. --Gahlord] Social customer service was the topic of the March #BTVSMB (Burlington, VT Social Media Breakfast) this past Monday. Social [...]

Posted in Orientation (Putting data in context) | Also tagged , , , , , | 1 Comment

How to delete tags in Gist (some of the time)

I’m making this tutorial because I’m in the process of removing everything from my Gist account. Not because I’m leaving Gist–not by a long shot. But because I had tried to make Gist do a lot more than it was good at. Since Gist doesn’t have a category feature, I tried to make the tagging [...]

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Following channels is like chasing shadows.

How do I keep up with all the changes in social media sites and channels?

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Quick thoughts on using location services for marketing

How can you use Foursquare or Facebook Places for marketing?

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Notes on Mitch Joel presentation in Burlington, VT: Doom on agencies that just start with pretty websites.

What does Mitch Joel have to say about getting started in social media? Or what about companies that don’t consider analytics early in their process?

Posted in Orientation (Putting data in context) | Also tagged , , , , , | 9 Comments

Three Ways to Measure: Tear down the wild mouse.

Is your organization a wild mouse? Here are three ways to stop running around and being insane.

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Gahlord Dewald speaking at BuzzRE Orange County

Gahlord Dewald heads to the OC for a few days.

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Organizational Readiness in Social Media: 4 Core Tasks

What four things result in 80% of an organization’s success in social media?

Posted in Decision | Also tagged , , , , | 3 Comments