Why do ad clicks not match up with Google Analytics data?

This is a question I get just about every week. Someone has an advertising distributor that charges by and reports by clicks. Those clicks don’t match up to the number in Google Analytics. Much worry ensues. Here’s my standard answer on this topic, it covers most sitatuations:   Ad clicks and GA data: Differences between […]

Notes on Mitch Joel presentation in Burlington, VT: Doom on agencies that just start with pretty websites.

What does Mitch Joel have to say about getting started in social media? Or what about companies that don’t consider analytics early in their process?

Is there a future in Flash?

Image by gahlord via Flickr I was recently asked by a marketing student at one of Burlington Vermont’s several colleges whether she should spend the time learning to make things in Flash. This post is my attempt to provide some guidance. If you have some useful information or feedback, please don’t hesitate to use the […]

The little things: some graphic design for the Lake Champlain Quadricentennial Celebration

In 2009 Vermont celebrates 400 years since Samuel de Champlain arrived at Lake Champlain. The festival commemorating this included over 150 events in ten days. Thoughtfaucet was happy to lend a hand with a variety of small graphic design projects that came up in the midst of the festival. Each of the pieces created for […]