Why do ad clicks not match up with Google Analytics data?

This is a question I get just about every week. Someone has an advertising distributor that charges by and reports by clicks. Those clicks don’t match up to the number in Google Analytics. Much worry ensues. Here’s my standard answer on this topic, it covers most sitatuations:   Ad clicks and GA data: Differences between […]

Online Event: Gahlord Dewald and Justin Cutroni talk web analytics

Gahlord Dewald and Justin Cutroni will be having a conversation about web analytics this Thursday May 5 at 1pm Eastern. Who knows what exactly they’ll cover, but if you want to learn more about your online audience, chances are good you’ll get something useful from listening in on their conversation. This is bound to be […]

Two Yoast google-analytics-plugin hacks for WordPress

Image by Getty Images via Daylife I love WordPress. And I love Yoast’s Google Analytics plugin for WordPress. It makes installation of GA so much swifter. And I really hate hacking plugins because that means I have to be careful when I upgrade them. But there are two things that really stick in my craw: […]