Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.
Articles about:
Measurement
Chittenden County Vermont, a new audience snapshot
Posted in Observation Also tagged #btv, Burlington Vermont, Business, Internet Marketing, Marketing, Marketing and Advertising, real estate, Social media, Web analytics Leave a comment
Three Ways to Measure: Tear down the wild mouse.
Is your organization a wild mouse? Here are three ways to stop running around and being insane.
Organizational Readiness in Social Media: 4 Core Tasks
What four things result in 80% of an organization’s success in social media?
Posted in Decision Also tagged Business, Jeremiah Owyang, Marketing, Social media, Web analytics 3 Comments
Improving Social Media via Web Analytics: Reach, Acquisition, Conversion, (Satisfaction)
How does your message get to consumers, even in social media?
Improving Social Media via Web Analytics: A culture of accountability
Accountability is for decision-making.
Improving Social Media via Web Analytics: Research to support action
Measuring to inform future actions.
Improving Social Media via Web Analytics: ROI (Return on Investment) and preventing insanity
Measuring to prevent insanity.