Tag Archives: Measurement

Chittenden County Vermont, a new audience snapshot

Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.

Three Ways to Measure: Tear down the wild mouse.

Is your organization a wild mouse? Here are three ways to stop running around and being insane.

Organizational Readiness in Social Media: 4 Core Tasks

What four things result in 80% of an organization’s success in social media?

Improving Social Media via Web Analytics: Reach, Acquisition, Conversion, (Satisfaction)

How does your message get to consumers, even in social media?

Improving Social Media via Web Analytics: A culture of accountability

Accountability is for decision-making.

Improving Social Media via Web Analytics: Research to support action

Measuring to inform future actions.

Improving Social Media via Web Analytics: ROI (Return on Investment) and preventing insanity

Measuring to prevent insanity.