Improving Social Media via Web Analytics: ROI (Return on Investment) and preventing insanity

Getting Started, Getting Better: Social Media and Web Analytics Slide 06

Another reason to measure is to know if something worked in the past. The phrase that often comes up here is ROI–return on investment.

Maybe you’ve heard the definition of insanity that goes “Insanity is doing the same thing twice but expecting different results.” Using measurement to understand the past is a great way to prevent this kind of insanity.

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