Improving Social Media via Web Analytics: Measuring increases innovative thinking

Getting Started, Getting Better: Social Media and Web Analytics Slide 05

I want to start with measurement. In social media there’s a lot of talk about not needing to measure because good things just sort of happen. While it may be true that things sort of happen with social media, but if you want it to be repeatable, it’s good to measure and learn how things work.

I like to know how things work, how they fit together, how people’s attention moves and shifts online.

Observing the world and trying to understand it is a first step in innovative thinking.

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