Another reason to measure is to help future actions. Learning about the world and what people are interested in and then using that data to take concrete actions.
This kind of measurement is focused on research, planning and forward action.
So there’s these three kinds of measuring out there: learning how things work, learning what worked and what didn’t work in the past, and gathering data to help accomplish specific tasks in the future.
- Go to the previous slide: ROI (return on investment) and preventing insanity
- Go to the main presentation page: Getting Started, Getting Better: Improving your social media via web analytics.
- Go to the next slide: A culture of accountability