Tag Archives: Marketing and Advertising

Three views of a secret: social marketing “rock stars.”

This edition of three views is about “rock stars.” Which is different from actual rock stars. There are inherently desirable and not-so-desirable aspects of rockstarness. The “Three Views” series gets its name from the title of a piece of music by a guy whose entanglement with the not-so-desirable aspects of rockstarness is tied to his […]

Chittenden County Vermont, a new audience snapshot

Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.

Improving Social Media via Web Analytics: Putting Reach data in context

Putting Reach data in context helps us make better decisions.

Improving Social Media via Web Analytics: Aligning business goals and social media plan.

The goal of the Getting Started, Getting Better: Improving your social media via web analytics presentation.

Improving Social Media via Web Analytics: Audience data-gathering slide

Observe Orient Decide Act–in action in a live presentation.