Improving Social Media via Web Analytics: Aligning business goals and social media plan.

This is the what this presentation is really about: aligning your social media activity with your business goals in a way that doesn’t drive you insane.

• Go to the previous slide: Audience data-gathering slide
• Go to the main presentation page: Getting Started, Getting Better: Improving your social media via web analytics.
• Go to the next slide: Presentation outline