Simple, easy, quick way to make Twitter a little bit more useful. Explained in detail for the curious minded. Includes strategic considerations.
Articles about:
An interview about Bahrain and Burlington
In the continuing adventures of the #BTV Twitter hashtag I was interviewed recently by Matt Austin of Fox 44 News here in Vermont. I pretty surprised by the difference between the conversation he and I had at Thoughtfaucet HQ and the story he ran that evening on the news. I was going to let it [...]
Posted in Orientation (Putting data in context) Also tagged #btv, Bahrain, hashtag, Matt Austin, Vermont 1 Comment
A template for building community on Twitter
One of the things I’ve been thinking about a lot lately is the question “Where do you listen to?” That isn’t a typo. The place you listen to informs the questions you hear. I think the questions I hear make a big difference in what I think about and the problems I learn to solve. [...]
Posted in Examples Also tagged #btv, Bahrain, Burlington Airport, Burlington Vermont, hashtag, Social media 2 Comments
Stop trying to engage your audience.
What do people mean when they say to “engage your audience” via social media?
Posted in Examples Also tagged #btv, amtrack, Dustin Luther, Facebook, hashtag, Jeff Turner, LinkedIn, Social media, Social Networking, Zack Luby 29 Comments
Following channels is like chasing shadows.
How do I keep up with all the changes in social media sites and channels?
Posted in Orientation (Putting data in context) Also tagged Facebook, IPad, Marketing, Social media Leave a comment
Quick thoughts on using location services for marketing
How can you use Foursquare or Facebook Places for marketing?
The difference between social media and collaboration
Image by Trypode via Flickr We’ve been reading and creating a lot of chatter about “social media” for the past few years. And for the past year it’s been incessant non-stop cacophony about Twitter and Facebook and gurus and is-blogging-relevant-anymore and Foursquare and so on. Non-stop. In all that chatter it’s been easy to miss [...]
Posted in Orientation (Putting data in context) Also tagged Collaboration, Facebook, Social media, Social network, Web analytics Leave a comment
Follow Friday: Dale Chumbley
Want to see someone integrating social media marketing into the flow of their life/work? Follow Dale Chumbley.
Posted in Observation Also tagged Dale Chumbley, Follow Friday, real estate, Social media marketing 2 Comments
Observing Satisfaction on Twitter
Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also [...]
Follow Friday: Karthik Srinivasan
Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here’s someone you should follow.
Posted in Observation Also tagged Facebook, Follow Friday, India, Karthik S, LinkedIn, Social media 3 Comments