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Follow Friday: Dale Chumbley
Want to see someone integrating social media marketing into the flow of their life/work? Follow Dale Chumbley.
Posted in Observation Also tagged Dale Chumbley, Follow Friday, Real estate, Social media marketing 2 Comments
Observing Satisfaction on Twitter
Image by gahlord via Flickr
For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also removed [...]
Follow Friday: Karthik S
Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here's someone you should follow.
Posted in Observation Also tagged Facebook, Follow Friday, India, Karthik S, LinkedIn, Social media 3 Comments
Presenting at #RETSO: Getting started getting better: Using analytics for improving your social media
Image by Getty Images via Daylife
I’ll be presenting on social media and analytics at RETechSouth this week in Atlanta, GA. My presentation will be about how you can use analytics to improve your use of social media. Who might like this presentation:
Anyone who wants to get started in social media but will have someone yammering [...]
Using Social Media to Create Face-to-Face Opportunities
Image by gahlord via Flickr
Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing.
You can either go deep with it or fairly shallow [...]
Posted in How To Also tagged Add new tag, Jeremiah Owyang, Marketing, Social media, Social Media Breakfast, Social network Leave a comment
Read/Write Web’s Tech Trends of 2009
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It’s the time of year where everyone is either re-hashing last year or predicting next year. Here is one of the better re-caps of important technology trends, as outlined by Read/Write Web.
Posted in Orientation (Putting data in context) Also tagged Add new tag, Augmented Reality, Facebook, Real estate, Web Design and Development Leave a comment
Scaling social media in ten steps.
Image by Getty Images via Daylife
In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post.
One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on Twitter and [...]
Posted in Decision Also tagged Business, CoTweet, Facebook, process, Social media, Social network, Web analytics Leave a comment
Thoughtfaucet and Twitter
Image via Wikipedia
Hi, you’re probably reading this because you came from the little link in the Thoughtfaucet Twitter profile. Here’s just a quick rundown of how Thoughtfaucet is going to be using that account:
Auto-publishing blog posts. Yeah we know you read somewhere that this was bad etiquette. Well, it isn’t. If you want actual engagement [...]
Twitter as Oral History Project: 1YR old retweets
Image via Wikipedia
[Warning: navel-gazing ahead] One of the salient features of Twitter is its ephemeral nature. We post our short snippets of life or thought and then on we go. Our post gets buried and eventually forgotten in the piles of others’ thoughts and life-snippets.
The difference between social media and collaboration