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OODA loop

Follow Friday: Eric Bryn

By Gahlord Dewald | Published: 07:30:10
Image by catbagan via Flickr It’s a real challenge to find clear distinctions between observations and commentary in online media. The web is littered with blog posts that are opinions, repackaged opinions, and responses to repackaged opinions. Now don’t get me wrong, I love good analysis and commentary. But it’s always good to get the [...]
Posted in Observation | Also tagged , , , | 1 Comment

Observing Satisfaction on Twitter

By Gahlord Dewald | Published: 04:3:10
Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also [...]
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Improving Social Media via Web Analytics: You can develop a clear approach for aligning your social media plan with your business goals.

By Gahlord Dewald | Published: 03:31:09
You can develop a clear approach for aligning your social media plan with your business goals.
Posted in Strategy | Also tagged , | 1 Comment

Improving Social Media via Web Analytics: Review of boring old theory

By Gahlord Dewald | Published: 03:31:09
Review of key concepts for measuring social media and improving business.
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Improving Social Media via Web Analytics: The OODA Loop

By Gahlord Dewald | Published: 03:31:09
Observe, Orient, Decide, Act: a method of supporting accountability in decision making
Posted in Strategy | Also tagged | 1 Comment