Articles about:

OODA loop

Knowledge, data, meaning and stuff.

How do I make use of all the data and information I get? I’m overwhelmed with information overload.

Posted in Orientation (Putting data in context) | Also tagged , , | 2 Comments

Follow Friday: Eric Bryn

Finding and summarizing heavy academic and scholarly writings.

Posted in Observation | Also tagged , , , | 1 Comment

Observing Satisfaction on Twitter

Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also [...]

Posted in Observation | Also tagged , , , | Leave a comment

Improving Social Media via Web Analytics: You can develop a clear approach for aligning your social media plan with your business goals.

You can develop a clear approach for aligning your social media plan with your business goals.

Posted in Strategy | Also tagged , | 1 Comment

Improving Social Media via Web Analytics: Review of boring old theory

Review of key concepts for measuring social media and improving business.

Posted in Strategy | Also tagged , | Leave a comment

Improving Social Media via Web Analytics: The OODA Loop

Observe, Orient, Decide, Act: a method of supporting accountability in decision making

Posted in Strategy | Also tagged | 4 Comments