Tag Archives: OODA loop

Knowledge, data, meaning and stuff.

How do I make use of all the data and information I get? I’m overwhelmed with information overload.

Follow Friday: Eric Bryn

Finding and summarizing heavy academic and scholarly writings.

Observing Satisfaction on Twitter

Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also […]

Improving Social Media via Web Analytics: You can develop a clear approach for aligning your social media plan with your business goals.

You can develop a clear approach for aligning your social media plan with your business goals.

Improving Social Media via Web Analytics: Review of boring old theory

Review of key concepts for measuring social media and improving business.

Improving Social Media via Web Analytics: The OODA Loop

Observe, Orient, Decide, Act: a method of supporting accountability in decision making