Improving Social Media via Web Analytics: You can develop a clear approach for aligning your social media plan with your business goals.

So I hope this presentation helps you determine your business goals using the Reach Acquisition Conversion Satisfaction model, and helps you use web analytics and other measurement tools to align your social media plan with your business goals.

I also hope the OODA loop turns out to be a useful tool for developing a clear approach to continuously improving your social media and other online activities.

• Go to the previous slide: Putting Satisfaction in context
• Go to the main presentation page: Getting Started, Getting Better: Improving your social media via web analytics.
• Go to the next slide: Thanks!