You’re probably noticing a theme in putting things in context… by channel, by the kind of satisfaction: recommendation or a simple star rating, satisfaction by how many times your content was used, expression of satisfaction by a specific individual.
You can put this stuff into context to help inform where you need to improve and what you can do to make things better.
It’s gonna require a lot of listening and sometimes it’s gonna be painful. But if you have a culture of accountability, you can be accountable for listening and making things better just as much as you can be accountable for not listening and not making things better.
- Go to the previous slide: Observations on Satisfaction
- Go to the main presentation page: Getting Started, Getting Better: Improving your social media via web analytics.
- Go to the next slide: You can develop a clear approach for aligning your social media plan with your business goals.