Improving Social Media via Web Analytics: Putting Satisfaction in context

Getting Started, Getting Better: Social Media and Web Analytics Slide 22

You’re probably noticing a theme in putting things in context… by channel, by the kind of satisfaction: recommendation or a simple star rating, satisfaction by how many times your content was used, expression of satisfaction by a specific individual.

You can put this stuff into context to help inform where you need to improve and what you can do to make things better.

It’s gonna require a lot of listening and sometimes it’s gonna be painful. But if you have a culture of accountability, you can be accountable for listening and making things better just as much as you can be accountable for not listening and not making things better.

One Trackback

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>