Improving Social Media via Web Analytics: Review of boring old theory

Getting Started, Getting Better: Social Media and Web Analytics Slide 14

Ok so that was a lot of stuff in the theory section. I hope it wasn’t too boring though. We covered building a culture of accountability based on three ways to measure, we talked about my favorite thing: The OODA loop. Then there’s the whole Reach Acquisition Conversion Satisfaction thing. And how that funnel got all non-linear on us–and why that’s good.

Probably good to re-iterate the goal of the presentation at this point as well: Help you develop a clear approach for aligning your social media plan with your business goals.

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