The big news in all this is that we can use measurement tools like web analytics to figure out where our business is hurting the most, and work on that directly.
We can work on our business objectives in a non-linear way. I think that’s awesome.
- Go to the previous slide: Less linear, start anywhere
- Go to the main presentation page: Getting Started, Getting Better: Improving your social media via web analytics.
- Go to the next slide: Review of boring old theory