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Image by Getty Images via Daylife I’ll be presenting on social media and analytics at RETechSouth this week in Atlanta, GA. My presentation will be about how you can use analytics to improve your use of social media. Who might like this presentation: Anyone who wants to get started in social media but will have [...]
Image by gahlord via Flickr Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing. You can either go deep with it or [...]
Image by …-Wink-… via Flickr It’s the time of year where everyone is either re-hashing last year or predicting next year. Here is one of the better re-caps of important technology trends, as outlined by Read/Write Web.
Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on [...]
Image via Wikipedia Hi, you’re probably reading this because you came from the little link in the Thoughtfaucet Twitter profile. Here’s just a quick rundown of how Thoughtfaucet is going to be using that account: Auto-publishing blog posts. Yeah we know you read somewhere that this was bad etiquette. Well, it isn’t. If you want [...]
Image via Wikipedia [Warning: navel-gazing ahead] One of the salient features of Twitter is its ephemeral nature. We post our short snippets of life or thought and then on we go. Our post gets buried and eventually forgotten in the piles of others’ thoughts and life-snippets.
The opening slide to Gahlord Dewald’s “Improving Social Media via Web Analytics” presentation.