Tag Archives: Organization

Print vs digital is the wrong question

I was asked “how do business owners strike an effective balance between print and digital?” But answering that question wouldn’t really help much. Here’s how I responded.

Where to start? Importance and viability in digital strategy.

You have a pile of recommendations and “Best Practices” to implement but you can’t start them all at once. How do you get started? The Viability vs Importance chart to the rescue!