Observing Satisfaction on Twitter

Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also […]

Presenting at #RETSO: Getting started getting better: Using analytics for improving your social media

Image by Getty Images via Daylife I’ll be presenting on social media and analytics at RETechSouth this week in Atlanta, GA. My presentation will be about how you can use analytics to improve your use of social media. Who might like this presentation: Anyone who wants to get started in social media but will have […]

Social Media Summit 2010 by HomeQuest: Gahlord Dewald to be featured speaker

Gahlord Dewald, president/janitor of Thoughtfaucet, will be a featured speaker at the HomeQuest Social Media Summit 2010. He’s very honored to be on a program with leading real estate tech/marketing/social luminaries such as Dustin Luther of Spinnio and 4Realz, Zillow‘s Director of Community Relations David Gibbons and HomeQuest founder Garron Selliken. The HomeQuest Social Media […]

Social media without conversation

I recently had the opportunity to see Adrian Ho of Zeus Jones speak. His firm does exceptional things in marketing that are non-traditional and approach social marketing in a way that is seemingly at odds with many of the “Best practices” floating around. Here’s the video and below that is the slide deck.

Is there a future in Flash?

Image by gahlord via Flickr I was recently asked by a marketing student at one of Burlington Vermont’s several colleges whether she should spend the time learning to make things in Flash. This post is my attempt to provide some guidance. If you have some useful information or feedback, please don’t hesitate to use the […]