Articles about:

Web analytics

Improving Social Media via Web Analytics: Reach, Acquisition, Conversion, (Satisfaction)

How does your message get to consumers, even in social media?
Posted in Strategy | Also tagged , , | 1 Comment

Improving Social Media via Web Analytics: The OODA Loop

Observe, Orient, Decide, Act: a method of supporting accountability in decision making
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Improving Social Media via Web Analytics: Measuring increases innovative thinking

Measuring to increase innovation.
Posted in Strategy | Also tagged | 1 Comment