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A small case for qualitative analytics.

By Gahlord Dewald | Published: 12:13:09

Image via Wikipedia A lot of the work I do is focused on web analytics. When making things for online consumption, one of the few ways to know whether anything is working as intended is via web analytics. It’s our only way to observe how humans are really interacting with the things we make. And while Google [...]

Posted in Observation | Also tagged #measure, iperceptions, qualitative, site surveys, Web analytics | 4 Comments

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4q

A small case for qualitative analytics.

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