Putting Satisfaction data in context is a big part of improving social media campaigns.
Tag Archives: Social media
Improving Social Media via Web Analytics: Observations about Conversion
Social media opens up a lot more in-boxes of conversion data.
Improving Social Media via Web Analytics: Observations about Acquisition
Observing how customer acquisition works can help us improve it.
Improving Social Media via Web Analytics: Observations about Reach
We can improve the way we reach people if we can measure it.
Improving Social Media via Web Analytics: Review of boring old theory
Review of key concepts for measuring social media and improving business.
Improving Social Media via Web Analytics: Less linear, start anywhere
The conversion funnel can be entered (and exited) from anywhere now.
Improving Social Media via Web Analytics: The funnel is a little disrupted by social media
Social media is taking away the linear flow of the RAC(S) cycle.
Improving Social Media via Web Analytics: Reach, Acquisition, Conversion, (Satisfaction)
How does your message get to consumers, even in social media?
Improving Social Media via Web Analytics: Audience data-gathering slide
Observe Orient Decide Act–in action in a live presentation.
Improving Your Social Media via Web Analytics: Intro slide
The opening slide to Gahlord Dewald’s “Improving Social Media via Web Analytics” presentation.