Improving Social Media via Web Analytics: The funnel is a little disrupted by social media

Getting Started, Getting Better: Social Media and Web Analytics Slide 11

Historically, people moved through Reach Acquisition Conversion in a pretty linear way–we had to reach them then we had to acquire them and then we had to convert them. But social media is starting to change that. It’s making the funnel a little bit non-linear, a little more random access.

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