Author Archives: Gahlord Dewald

Improving Social Media via Web Analytics: Putting Conversion data in context

Putting Conversion data in context can provide a lot of insight into social media campaign performance.

Social media opens up a lot more in-boxes of conversion data.

Putting customer acquisition data in context helps you refine your social media campaign.

Observing how customer acquisition works can help us improve it.

Putting Reach data in context helps us make better decisions.

We can improve the way we reach people if we can measure it.

Review of key concepts for measuring social media and improving business.

We can work on solving business problems in the customer lifecycle wherever we choose to

The conversion funnel can be entered (and exited) from anywhere now.

Social media is taking away the linear flow of the RAC(S) cycle.