Improving Social Media via Web Analytics: Putting Acquisition data in context

Getting Started, Getting Better: Social Media and Web Analytics Slide 18

Once you know more about your acquisitions, you can start to put it all in context. Of the people you can reach, how many are taking action on your messages? If you’re using campaign tagging or a link shortener with analytics you can see what topics your audience likes enough to click on. You might be able to figure out what time of day gets the most clicks or which sites generate the most traffic.

Sometimes it’s good to just make sure your audience is awake. And measuring acquisition is part of that. If lots of people like you on Facebook but don’t take any action on your messages, then maybe you need to do something different.

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