Monthly Archives: March 2009

Improving Social Media via Web Analytics: Review of boring old theory

Review of key concepts for measuring social media and improving business.

Improving Social Media via Web Analytics: Start where it makes the most sense

We can work on solving business problems in the customer lifecycle wherever we choose to

Improving Social Media via Web Analytics: Less linear, start anywhere

The conversion funnel can be entered (and exited) from anywhere now.

Improving Social Media via Web Analytics: The funnel is a little disrupted by social media

Social media is taking away the linear flow of the RAC(S) cycle.

Improving Social Media via Web Analytics: Reach, Acquisition, Conversion, (Satisfaction)

How does your message get to consumers, even in social media?

Improving Social Media via Web Analytics: The OODA Loop

Observe, Orient, Decide, Act: a method of supporting accountability in decision making

Improving Social Media via Web Analytics: A culture of accountability

Accountability is for decision-making.

Improving Social Media via Web Analytics: Research to support action

Measuring to inform future actions.

Improving Social Media via Web Analytics: ROI (Return on Investment) and preventing insanity

Measuring to prevent insanity.

Improving Social Media via Web Analytics: Measuring increases innovative thinking

Measuring to increase innovation.