Monthly Archives: March 2009

Improving Social Media via Web Analytics: Thanks!

The thank you slide for the Getting Started, Getting Better: Improving your social media via web analytics presentation

You can develop a clear approach for aligning your social media plan with your business goals.

Putting Satisfaction data in context is a big part of improving social media campaigns.

Observing Satisfaction in social media can be tricky but rewarding.

Putting Conversion data in context can provide a lot of insight into social media campaign performance.

Social media opens up a lot more in-boxes of conversion data.

Putting customer acquisition data in context helps you refine your social media campaign.

Observing how customer acquisition works can help us improve it.

Putting Reach data in context helps us make better decisions.

We can improve the way we reach people if we can measure it.