Image via CrunchBase I write a weekly column on marketing, technology and analytics in highly competitive lead generation business of real estate for Inman News. One of the fun things about doing the column is looking at new tools and technology. Even more fun is determining how these tools might be used to generate revenue […]
Category Archives: Strategy
Improving Social Media via Web Analytics: You can develop a clear approach for aligning your social media plan with your business goals.
You can develop a clear approach for aligning your social media plan with your business goals.
Improving Social Media via Web Analytics: Putting Satisfaction in context
Putting Satisfaction data in context is a big part of improving social media campaigns.
Improving Social Media via Web Analytics: Observations on Satisfaction
Observing Satisfaction in social media can be tricky but rewarding.
Improving Social Media via Web Analytics: Putting Conversion data in context
Putting Conversion data in context can provide a lot of insight into social media campaign performance.
Improving Social Media via Web Analytics: Observations about Conversion
Social media opens up a lot more in-boxes of conversion data.
Improving Social Media via Web Analytics: Putting Acquisition data in context
Putting customer acquisition data in context helps you refine your social media campaign.
Improving Social Media via Web Analytics: Observations about Acquisition
Observing how customer acquisition works can help us improve it.
Improving Social Media via Web Analytics: Putting Reach data in context
Putting Reach data in context helps us make better decisions.
Improving Social Media via Web Analytics: Observations about Reach
We can improve the way we reach people if we can measure it.