How does your message get to consumers, even in social media?
Author Archives: Gahlord Dewald
Improving Social Media via Web Analytics: The OODA Loop
Observe, Orient, Decide, Act: a method of supporting accountability in decision making
Improving Social Media via Web Analytics: A culture of accountability
Accountability is for decision-making.
Improving Social Media via Web Analytics: Research to support action
Measuring to inform future actions.
Improving Social Media via Web Analytics: ROI (Return on Investment) and preventing insanity
Measuring to prevent insanity.
Improving Social Media via Web Analytics: Measuring increases innovative thinking
Measuring to increase innovation.
Improving Social Media via Web Analytics: Presentation outline
An overview of the sections of Getting Started, Getting Better: Improving your social media via web analytics presentation
Improving Social Media via Web Analytics: Aligning business goals and social media plan.
The goal of the Getting Started, Getting Better: Improving your social media via web analytics presentation.
Improving Social Media via Web Analytics: Audience data-gathering slide
Observe Orient Decide Act–in action in a live presentation.
Improving Your Social Media via Web Analytics: Intro slide
The opening slide to Gahlord Dewald’s “Improving Social Media via Web Analytics” presentation.