Contest: Why you like doing business in Vermont in 500 Words or Less.

This week I’m running a contest. The winner will get a free ticket to Burlington Social Media Breakfast #4 on February 1. The speakers are Adrian Ho of Minneapolis’ Zeus Jones and Rebecca Thorman from Alice.com, a consumer packaged goods ecommerce site and platform. I think this BTVSMB is going to be great because these […]

Using Social Media to Create Face-to-Face Opportunities

Image by gahlord via Flickr Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing. You can either go deep with it or […]

Scaling social media in ten steps.

Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on […]

Thoughtfaucet and Twitter

Image via Wikipedia Hi, you’re probably reading this because you came from the little link in the Thoughtfaucet Twitter profile. Here’s just a quick rundown of how Thoughtfaucet is going to be using that account: Auto-publishing blog posts. Yeah we know you read somewhere that this was bad etiquette. Well, it isn’t. If you want […]

Foursquare in #BTV

Image by Marty.FM via Flickr When I walked to work this morning there was snow on the ground. This means that people will soon be flocking to Vermont to get in some skiing. Those people flocking here may be Foursquare players. Here’s a quick intro tour to Foursquare for Burlington AKA Foursquare for #BTV.

Talking about web analytics at Blogworld

Image by gahlord via Flickr [This post is a preview of my October 15, 4pm Blogworld presentation on web analytics. For further detail click the speaker badge or the link in the next paragraph.] In a couple days I’m going to have a little over one hour to talk to Blogworld attendees about web analytics. […]

Social Media Strategy: a presentation at Blogger Connect SF 2009

I was a part of the “Social Media Strategy” session at Inman News’ Blogger Connect conference in August 2009. The room was packed as everyone seems to want to know more about social media these days. I was fortunate to be paired to present on this topic with Dustin Luther, founder of the RainCityGuide blog […]