Image by Trypode via Flickr We’ve been reading and creating a lot of chatter about “social media” for the past few years. And for the past year it’s been incessant non-stop cacophony about Twitter and Facebook and gurus and is-blogging-relevant-anymore and Foursquare and so on. Non-stop. In all that chatter it’s been easy to miss […]
How do I install the Facebook Like button on Wordpress?
Image by gahlord via Flickr Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing. You can either go deep with it or […]
Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on […]
Observing Satisfaction in social media can be tricky but rewarding.
Putting Conversion data in context can provide a lot of insight into social media campaign performance.
The conversion funnel can be entered (and exited) from anywhere now.