How do I make use of all the data and information I get? I’m overwhelmed with information overload.
Finding and summarizing heavy academic and scholarly writings.
Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also […]
You can develop a clear approach for aligning your social media plan with your business goals.
Review of key concepts for measuring social media and improving business.
Observe, Orient, Decide, Act: a method of supporting accountability in decision making