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Category Archives: Strategy
Follow Friday: Sarah Faye Cohen
Librarians have been solving information-related problems since 300 B.C. Perhaps it’s time to follow one.
Organizational Readiness in Social Media: 4 Core Tasks
What four things result in 80% of an organization’s success in social media?
Observing Satisfaction on Twitter
Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also […]
Follow Friday: Karthik Srinivasan
Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here’s someone you should follow.
Social media without conversation
I recently had the opportunity to see Adrian Ho of Zeus Jones speak. His firm does exceptional things in marketing that are non-traditional and approach social marketing in a way that is seemingly at odds with many of the “Best practices” floating around. Here’s the video and below that is the slide deck.
Is there a future in Flash?
Image by gahlord via Flickr I was recently asked by a marketing student at one of Burlington Vermont’s several colleges whether she should spend the time learning to make things in Flash. This post is my attempt to provide some guidance. If you have some useful information or feedback, please don’t hesitate to use the […]
Facebook changing business pages
Just a quick heads up that Facebook is changing some things about business pages. Here’s a slide deck to help you adjust: Fb Pages Transition Jan2010 View more presentations from Alisa Leonard-Hansen.
Why Apple’s new creation will be free.
Image via Wikipedia [Update: I was, of course, wrong. iPad costs $500-$800 depending on configuration options, data plans are $15 or $30 per month depending on download volume, data contracts can be canceled any time–no lock in on them.] I think the new iTablet/iSlate/iPad thing will be free. All the current predictions for something that’s […]
Read/Write Web’s Tech Trends of 2009
Image by …-Wink-… via Flickr It’s the time of year where everyone is either re-hashing last year or predicting next year. Here is one of the better re-caps of important technology trends, as outlined by Read/Write Web.