Review of key concepts for measuring social media and improving business.
We can work on solving business problems in the customer lifecycle wherever we choose to
The conversion funnel can be entered (and exited) from anywhere now.
How does your message get to consumers, even in social media?
Observe, Orient, Decide, Act: a method of supporting accountability in decision making
Accountability is for decision-making.
Measuring to inform future actions.
Measuring to prevent insanity.
Measuring to increase innovation.
So I was thinking (which is a way of saying I was scenario-planning) the other day about the far-end of the social media marketing spectrum: What if you didn’t have a website at all Instead devote all of the hours you might spend developing it, dealing with the developers etc and just spent that time […]