Syndromic Surveillance & Covid-19 Caveats

This article is part of the Syndromic Surveillance and Covid-19 collection on Thoughtfaucet. There are caveats to all data projects. I do not believe any of these undermine the work and thinking. But they are important to note (and I hope you mention other caveats as well–it improves the project) and discuss if necessary. But […]

Why do ad clicks not match up with Google Analytics data?

This is a question I get just about every week. Someone has an advertising distributor that charges by and reports by clicks. Those clicks don’t match up to the number in Google Analytics. Much worry ensues. Here’s my standard answer on this topic, it covers most sitatuations:   Ad clicks and GA data: Differences between […]

Pattern Recognition: Entryways

Anything that flows information or physical objects in one direction, can likely feed them in the other direction as well. Often this is clear and obvious, but in moments when time and attention are not available the “opposite direction” is less obvious. Learning to identify the pattern of Entryways can be useful in strategic considerations. In a defensive […]