Social media opens up a lot more in-boxes of conversion data.
Tag Archives: Business
Improving Social Media via Web Analytics: Observations about Reach
We can improve the way we reach people if we can measure it.
Improving Social Media via Web Analytics: Review of boring old theory
Review of key concepts for measuring social media and improving business.
Improving Social Media via Web Analytics: Start where it makes the most sense
We can work on solving business problems in the customer lifecycle wherever we choose to
Improving Social Media via Web Analytics: Less linear, start anywhere
The conversion funnel can be entered (and exited) from anywhere now.
Improving Social Media via Web Analytics: A culture of accountability
Accountability is for decision-making.