Is there a future in Flash?

Image by gahlord via Flickr I was recently asked by a marketing student at one of Burlington Vermont’s several colleges whether she should spend the time learning to make things in Flash. This post is my attempt to provide some guidance. If you have some useful information or feedback, please don’t hesitate to use the […]

Contest: Why you like doing business in Vermont in 500 Words or Less.

This week I’m running a contest. The winner will get a free ticket to Burlington Social Media Breakfast #4 on February 1. The speakers are Adrian Ho of Minneapolis’ Zeus Jones and Rebecca Thorman from Alice.com, a consumer packaged goods ecommerce site and platform. I think this BTVSMB is going to be great because these […]

Using Social Media to Create Face-to-Face Opportunities

Image by gahlord via Flickr Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing. You can either go deep with it or […]