Presenting at #RETSO: Getting started getting better: Using analytics for improving your social media

Image by Getty Images via Daylife I’ll be presenting on social media and analytics at RETechSouth this week in Atlanta, GA. My presentation will be about how you can use analytics to improve your use of social media. Who might like this presentation: Anyone who wants to get started in social media but will have […]

Using Social Media to Create Face-to-Face Opportunities

Image by gahlord via Flickr Here’s a tactic for organizations scrambling to make sense of social media and figure out the ROI or the relevant policies required to sustain social marketing efforts. This post was inspired by cyskoff’s comment on Jeremiah Owyang’s Matrix: Breakdown of Advocacy Marketing. You can either go deep with it or […]

Scaling social media in ten steps.

Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on […]

Thoughtfaucet and Twitter

Image via Wikipedia Hi, you’re probably reading this because you came from the little link in the Thoughtfaucet Twitter profile. Here’s just a quick rundown of how Thoughtfaucet is going to be using that account: Auto-publishing blog posts. Yeah we know you read somewhere that this was bad etiquette. Well, it isn’t. If you want […]

Twitter as Oral History Project: 1YR old retweets

Image via Wikipedia The project outline of the 1YrAgo Twitter handle. [Warning: navel-gazing ahead] One of the salient features of Twitter is its ephemeral nature. We post our short snippets of life or thought and then on we go. Our post gets buried and eventually forgotten in the piles of others’ thoughts and life-snippets.