Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on […]
Image via Wikipedia A lot of the work I do is focused on web analytics. When making things for online consumption, one of the few ways to know whether anything is working as intended is via web analytics. It’s our only way to observe how humans are really interacting with the things we make. And […]
Image by gahlord via Flickr [This post is a preview of my October 15, 4pm Blogworld presentation on web analytics. For further detail click the speaker badge or the link in the next paragraph.] In a couple days I’m going to have a little over one hour to talk to Blogworld attendees about web analytics. […]
You can develop a clear approach for aligning your social media plan with your business goals.
We can work on solving business problems in the customer lifecycle wherever we choose to
How does your message get to consumers, even in social media?
Observe, Orient, Decide, Act: a method of supporting accountability in decision making
Measuring to increase innovation.