Category Archives: Strategy

Makerspaces and Hackathons in Vermont

I was recently asked to do a “sketchnote” for a panel discussion in my town, Burlington Vermont. For those not up on the latest buzzwords, sketchnoting is basically doodling while an event is going and letting other people see your doodles. It has something to do with visual thinking. Or doodling. Either way it’s pretty […]

Three views of a secret: social marketing “rock stars.”

This edition of three views is about “rock stars.” Which is different from actual rock stars. There are inherently desirable and not-so-desirable aspects of rockstarness. The “Three Views” series gets its name from the title of a piece of music by a guy whose entanglement with the not-so-desirable aspects of rockstarness is tied to his […]

Three views of a secret: Moment marketing

Content, how it is made and how it is delivered, is changing. I suspect that we are, right now, just past the peak of  “content marketing” or “inbound marketing.” While it’s true that the making of content by marketers and humans is unlikely to abate, the way we find it will change. It has to […]

Data, unique visits for three real estate aggregation sites according to Compete.com

Sometimes, when evaluating size and scope of market, it’s useful to look at the volume of traffic for some bellwether sites. In the US real estate industry, those bellwethers would be Trulia, Zillow and Realtor.com. Here are some graphs of their yearly traffic for 2012 as gathered from Compete.com’s SiteAnalytics product:

Inman’s Real Estate Connect and Agent Reboot NYC 2013 Twitter Hashtag, streamlined

Some friends and clients of mine asked me to streamline the Twitter channel for Inman News’ Agent Reboot and Real Estate Connect conferences. Here is the streamlined hashtag. Please note that none of the retweets in this stream should be construed as endorsements or non-endorsements. I simply retweeted items from the main hashtag which contained […]