Category Archives: Observing what happens

You observe something happening. Maybe it’s something in your market. Maybe it’s something in your audience. But whatever it is get’s you to thinking “hey things could be a little better if…” These articles are about improving observation and gathering data so we can make things people like.

Some data on a 100 day content project: listens

Followers of this blog have probably been wondering what has taken over the site for the past 100 days. The 100 Days of Bass project is a fun content experiment I’m running. Initial listen data for the project regarding listening behavior of the audience Data on listening is coming from Soundcloud’s analytics. I have a pro […]

Mobile and desktop usage patterns

Between February 2013 and April 2015 time spent online with a desktop machine remained steady, neither decreasing nor increasing noticeably. Time spent online with a mobile device increased during that time. The chart is sourced from Comscore

This chart shows the total number of minutes people spend online by device category–mobile or desktop. The dates are between February 2013 and April 2015, two years. I attempted to find the original Comscore post containing it but was unable to. The chart did, however, run in the Wall Street Journal so hopefully they sourced […]

Data, unique visits for three real estate aggregation sites according to

Sometimes, when evaluating size and scope of market, it’s useful to look at the volume of traffic for some bellwether sites. In the US real estate industry, those bellwethers would be Trulia, Zillow and Here are some graphs of their yearly traffic for 2012 as gathered from’s SiteAnalytics product:

Inman’s Real Estate Connect and Agent Reboot NYC 2013 Twitter Hashtag, streamlined

Some friends and clients of mine asked me to streamline the Twitter channel for Inman News’ Agent Reboot and Real Estate Connect conferences. Here is the streamlined hashtag. Please note that none of the retweets in this stream should be construed as endorsements or non-endorsements. I simply retweeted items from the main hashtag which contained […]

Black Friday Sales Data 2012

This is a roundup of data gathered around the 2012 Black Friday sales event, with a special focus on online sales data. Every year when the data comes out there are dribs and drabs scattered across a wide variety of studies, sites and posts. I’m going to aggregate them here. Black Friday 2012 Timing Data […]

Some data on human behavior in a Twitter community

Recently BloombergTV has decided to use the #BTV hashtag to promote special events on their channel. This post contains some data regarding one such event. Those who have read articles here for some time will be familiar with the ongoing experiment in digital community known as “the #BTV hashtag.” The short version is that, since […]

The six things people do when they see your sponsored Facebook post on their mobile device.

A quick illustration of how misaligned or non-existent strategies yield new and interesting results.

Follow Friday: Mike Ives

A journalist with a global perspective covering a variety of topics; a cure for an overly specialized culture.

Chittenden County Vermont, a new audience snapshot

Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.

Seeking feedback: Crowdsourced research on Google Algorithm change and real estate

Update: Google’s algorithm has spread to all the proxies I have access to. So the research will change accordingly. A shortened version of what I discovered before the changes when examining four different markets in the US can be found in my Inman Column on the new algorithm. Free on March 1st, 2011 and paid […]